Colloquial
Ready-to-Drink Packaging (RTD)

Colloquial is Crank Distillery’s ready-to-drink (RTD) lineup, meant to stand out on crowded LCBO shelves. Inspired by the idea of everyday, familiar language, each can visually references an English idiom, expressed through illustration rather than explicit wording. Each flavour uses a single pastel tone for a clean, modern look, while staying fully compliant with Ontario’s alcohol packaging regulations. The full series was released as a cohesive mixed pack. This project was my first foray into illustrated packaging, which taught me a great deal about researching and adapting classic illustration styles.

Client

Crank Distillery

Year

2024

Colloquialisms are a word or phrase that is not formal or literary, typically one used in ordinary or familiar conversation. The key element to this lineup is taking familiar idiom phrases and crafting friendly doodle styled to the words. Most importantly, doing so in a subtle way and without being too on the nose about the phrase being used.

The familiarity with the language and the brand will create a connection and a conversation.

Digital can mock-up of Piggy Punch of Colloquial RTD lineup for Crank Distillery. Displaying full wrap around art.
Digital can mock-up of Piggy Punch of Colloquial RTD lineup for Crank Distillery.
Digital can mock-up of Shark Bite of Colloquial RTD lineup for Crank Distillery. Displaying full wrap around art.
Digital can mock-up of Shark Bite of Colloquial RTD lineup for Crank Distillery.
Digital can mock-up of Whisker Twister of Colloquial RTD lineup for Crank Distillery. Displaying full wrap around art.
Digital can mock-up of Whisker Twister of Colloquial RTD lineup for Crank Distillery.
Combo Case for Colloquial RTDs

Case Dieline

Physical case mockup.

Dieline for Colloquial case packaging. Featuring doodle art of animals, flavours, and branding.

Print ready dieline.

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