Crank Distillery Branding
Crank distillery is based in Orillia, Ontario. The business needed a visual identity that felt approachable and modern while still nodding to its local roots. I created a friendly, energetic identity designed to stand out and become “the talk of the party.” I developed the logo, selected and edited stock imagery to capture the brand’s upbeat personality, and produced a set of clear, easy-to-use guidelines for the company to apply across their marketing and packaging.
Client
Crank Distillery
Year
2024
The Brand
Crank Distillery is an authentically Canadian distillery, founded in 2002. We craft bold cocktails with a clever, cheeky atmosphere meant to be shared. We don’t need to hide behind the smoke and mirrors of fancy marketing, as our products speak for themselves. We make the drinks that are the talk of the party. We’re here for adults looking for more than just a beverage, but an experience and conversation starter.
“The story starts here, drink in hand. We at Crank are here to help you make your connections, whether its catching up with old friends or making new ones, keep us on hand to help start the conversation.”
