CONTRL Meal Replacement Bars
I created a brand for a meal replacement bar and their offering, CONTRL. Each box holding 9 bars, and a distinct flavour for each bar. CONTRL is the offering of a Canadian brand, Take Foods, offering convenience in the busy schedule of our daily lives.
Year
2025
Client
Take Foods
The packaging itself was designed with strength in mind, using a rock face texture in the background and a heavy, bold typeface. The average consumer leans towards ready made food to help them with busy schedules. CONTRL takes aim at this, allowing the customer to take back time and control of their schedules. It is important to meet your daily nutrient intakes, even if you’re busy, and this offering does exactly that.
Take Foods was designed by me to bring this package line to life. A Canadian company that sells ready to eat foods. If you can Take Foods, then you can easily Take CONTRL of your schedule.
Packaging Dieline
This nine pack for the meal replacement bars. Here is the flat lay of the box showcasing the dieline. It features both French and English, as is required for any packaging sold nationally within Canada. Each bar uses colour as a flavour indicator to ensure the customer gets exactly what they’re looking for as quickly as possible.
